The WSIB campaign also features print and outdoor ads with similar themes. And there's a series of radio ads, one of them featuring screeching tires, screams and a theatrical voiceover about how a speeding delivery driver could have prevented the funerals of a mother and child.
Many people find the ads unsettling, distressing and even offensive. Last week, WSIB chairman Stephen Mahoney revealed that 60 per cent of e-mails received since the latest campaign was launched have been critical. Transit authorities in Mississauga, Windsor and Hamilton have rejected WSIB bus-shelter ads because they are too graphic.
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